where starts a new story of your own
Satoyama province, surrounded by rich natural environment that unfurls various stories within for each day.
Shining, pitch-black posts and beams, that have born the heaviest snowfall for decades.
Modern designer furniture, that marvelously suits to Kominka, Japanese traditional architecture.
Contemporary art works, that urge you for another creation.
And above all, food and its culture, that directly conveys the dynamism of the Nature...
This place is not an isolated retreat nor service-oriented gorgeous hotel.
We offer you plenty of experience and discovery as the real affluence.
||'most exceptional and inviting lodging design'
──featured in NHK World program 'DESIGN TALKS'
program details here >>
Satoyama-jujo was introduced as one of the most advanced and exceptional design of Japanese lodgings in the program, in concurrence with historically well-known ryokans such as Hiiragi-ya, Kyoto or Hoshinp-ya, Karuizawa. Creative director, Toru Iwasa, commented about the hotel concept and renovation he did himself, also explained the style of various Japanese 'inn' as an travel and lifestyle expert in the program.